With more than three decades of fundraising experience, veteran coach Susan Axelrod guides non-profit leaders at all stages of their careers to build the skills and confidence they need to become natural fundraisers.

Confident Fundraising offers guidance to nonprofit leaders who are just starting their careers, and high-level mastermind training for leaders who are looking to grow from past successes. We also offer partner coaching for nonprofit leaders and their senior fundraising professionals or board chairs.

  • Personal Coaching offers a first step that is comfortable for you to learn the basics of high-level personal solicitation strategy. Using practical and simple formulas that she created, Susan will work with you in an ongoing way to keep your fundraising top of mind and top of pile. In a few sessions or with a monthly retainer, Susan teaches you to comfortably approach and solicit potential donors for major gifts. Contact Susan now to discuss options for personal coaching sessions.
  • Amplify is a six-month program for leaders who have been in their current position for two years or less. It’s a great opportunity to learn the foundational concepts of fundraising that will infuse your existing efforts with new life and help you launch major gifts or planned giving programs to create a diverse and sustainable funding stream for your organization. Do you want the biggest impact? Enroll a few people from your organization to create a Confident Fundraising Team of strong fundraisers who speak the same language!
  •  Energize is a four-month facilitated mastermind experience where you will get a guided tour of high-level individual giving strategies with Susan Axelrod, a premier fundraising strategist. Bimonthly group calls and weekly personal calls will offer you real solutions to your organization's major gift challenges. This program will be held with a minimum of 3 participants from your organization including at least one board member who is deeply passionate about your organization's sustainability.
  • Engage is a three-month partner program for nonprofit executives and their senior fundraising professional or board chair to develop shared goals and a shared vision of success that reaches beyond budget numbers. This program is customized to your needs exactly. Contact us to explore how it could work for you!

There is a discount for two or more people from one organization! We want you to participate and succeed together!


After working with us you will:

Shape your story of success that you can share with your donors, staff and board.

Set more meetings with donors and prospects, and be ready to offer more people meaningful giving opportunities [i.e. make the ask!]

Connect more deeply with donors by identifying how your Vision connects with their passions.

Create a climate for philanthropy for your donors.

Feel CONFIDENT and Learn to love fundraising....[YES! It's true! This is the most common feedback we receive!]